Assistant Strength Coach
Remote | Part-Time (with potential to grow into Full-Time)
About BroadsCOACH
BroadsCOACH is a high-touch, strength-first coaching program built specifically for women who want to become stronger, more capable, more confident, and healthier for the long haul — without the extremes of traditional fitness culture.
We don’t simply deliver workouts.
Our coaches provide individualized strength and mobility programming, accountability, form feedback, education, nutrition support, and real human coaching that fits into our clients’ actual lives.
We believe in strong, not skinny; evidence over misinformation; high intention without extremes; and coaching women as intelligent, capable adults.
Our mission is to help women take up space, build strength, trust themselves, and create a relationship with fitness that lasts.
Position Summary
We are looking for an exceptional Assistant Coach to own the day-to-day coaching experience for a growing roster of Broads clients.
Your job is not to write workouts and check a box.
Your job is to understand the woman in front of you, recognize what is and isn’t working, coach the execution, adjust the plan, hold her accountable, celebrate her progress, and help her build strength, confidence, consistency, and self-trust.
You will be responsible for delivering individualized programming, completing weekly client check-ins, reviewing training data and form videos, proactively identifying disengaged or at-risk clients, documenting progress, and helping clients understand what comes next in their coaching journey.
You’ll also contribute your expertise to the larger Broads brand through educational content, team collaboration, workshops, videos, and other opportunities as the company grows.
This role begins part-time with a smaller client roster and is designed to grow. For the right person, there is a clear path toward full-time coaching, senior or lead coaching, coach management, program development, education, events, and other leadership opportunities within Broads.
Key Responsibilities
Client Coaching & Programming
You will:
Design individualized, progressive strength-first and mobility programs.
Review client training data and determine when progression or adjustment is needed.
Conduct thoughtful weekly virtual check-ins with clear feedback and next steps.
Review form and intensity videos and provide specific, actionable coaching.
Adjust programming based on client performance, goals, schedule, equipment, pain, recovery, travel, and life circumstances.
Coach appropriate exercise selection, progression, regression, volume, intensity, mobility, and recovery.
Help clients move away from all-or-nothing thinking and toward sustainable consistency.
Hold clients accountable without shame, punishment, or manufactured guilt.
Explain the reasoning behind the plan so clients become smarter and more confident in their own training.
Work within your professional scope of practice and escalate concerns appropriately.
Client Experience & Accountability
You will:
Manage your assigned client roster with a high level of organization and ownership.
Respond to client communication within 24 hours on weekdays and 48 hours on weekends.
Identify clients who are disengaged, inconsistent, struggling, or at risk of dropping off — and proactively intervene.
Track meaningful client wins, milestones, progress, risks, and next actions.
Maintain accurate and current client notes.
Ensure programming, check-ins, follow-ups, and updates are completed on time.
Communicate directly, warmly, and confidently.
Make every client feel like she is being coached as an individual — not processed through a system.
Client Results & Retention
Retention is not separate from coaching at Broads. Great retention begins with great coaching.
You will:
Help clients clearly recognize and articulate the progress they have made.
Know where each client is in her journey and what she still needs.
Identify continuation opportunities before the end of a client's current program.
Help clients understand the logical next phase of their coaching journey without using pressure-based sales tactics.
Partner with the Lead Coach and leadership team on BASE → BUILD and BUILD → LIFE continuations.
Communicate renewal readiness, disengagement, concerns, financial hesitation, or other risks to the appropriate team member.
Participate in retention training and follow the Broads retention process.
Contribute to creating long-term clients, referrals, testimonials, and raving fans.
Content, Education & Brand Contribution
Broads coaches are also an important part of the Broads educational ecosystem.
You do not need to become an influencer or build your own personal brand.
You do need to be comfortable sharing your expertise and helping Broads educate women.
You will:
Participate consistently in assigned Broads content production.
Record educational, coaching, exercise demonstration, myth-busting, FAQ, or other short-form content when assigned.
Meet agreed-upon content deadlines and production schedules.
Bring forward common client questions, misconceptions, wins, challenges, and patterns that could become useful educational content.
Contribute your own coaching expertise rather than relying on the Founder or marketing team to generate every educational idea.
Participate in podcasts, workshops, livestreams, trainings, educational videos, or other brand opportunities when appropriate.
Collaborate with the marketing team when content requires coaching expertise.
Follow Broads messaging, coaching philosophy, brand standards, and content direction.
You don't need Tara's personality or social media experience. You do need to be willing to teach, communicate clearly, take direction, improve with feedback, and show up when content is part of the assignment.
Team Contribution
You will:
Attend required coaching meetings, team huddles, trainings, and performance reviews.
Bring difficult client situations and programming questions to the team rather than spinning on them alone.
Share patterns across clients that could improve programming, onboarding, education, retention, or marketing.
Stay current on evidence-based strength training, mobility, women's health, nutrition, behavior change, and online coaching.
Receive feedback without defensiveness and implement it quickly.
Help Broads become increasingly team-driven as the company grows.
What We’re Looking For
You Are an Excellent Coach
You understand strength programming, progression, movement, mobility, and behavior change — and you can translate that knowledge into coaching a real human being can actually use.
You Give a Fuck About Clients
You notice details. You remember what clients tell you. You follow through. You care whether the plan is actually working.
Clients aren't check-ins sitting in a queue.
You Are Highly Organized
You can manage a growing roster without clients falling through the cracks.
Check-ins, program updates, follow-ups, client notes, and retention milestones cannot depend on someone reminding you.
You Are an Excellent Communicator
You can be warm without being vague, direct without being harsh, and educational without overwhelming someone.
You Are Proactive
You don't wait for leadership to discover that a client has disappeared, a program needs updating, or a continuation conversation is overdue.
You see it. You communicate it. You handle it.
You Are Coachable
We don't expect perfection.
We expect feedback to be implemented and your coaching to continue getting better.
You Are Metrics-Minded
You should know what is happening across your roster:
Who is progressing?
Who is disengaging?
Who needs an adjustment?
Who needs more accountability?
Who is approaching the next phase of coaching?
Where are outcomes getting stuck?
Being busy isn't the same thing as coaching well.
Minimum Qualifications
Certified Personal Trainer through NASM, NSCA, ACSM, ACE, or equivalent.
Current CPR/AED certification.
Nutrition certification such as Precision Nutrition, ISSN, or equivalent.
Minimum 2 years of in-person coaching experience.
Minimum 1 year of online coaching experience.
Demonstrated ability to program strength, mobility, appropriate progressions/regressions, and corrective exercise.
Strong understanding of evidence-based strength training and behavior change.
Experience communicating with and coaching clients remotely.
Preferred Qualifications
CSCS, CES, women's health, menopause, pre/postnatal, nutrition, or other advanced certifications.
Degree in exercise science, kinesiology, nutrition, or related field.
Experience coaching women across different life stages.
Strong client retention history.
Experience creating educational content, videos, workshops, or social media.
Experience working within an established online coaching system or team.
Strong alignment with Broads' mission, philosophy, voice, and values
Key Attributes
Passion: Genuine love for fitness and empowering women
Empathy: Ability to meet clients where they are with compassion and support
Adaptability: Skilled in delivering effective coaching in a virtual environment
Proactivity: Self-starter who takes initiative and manages multiple priorities effectively
Benefits
Compensation grows with your active client roster with base pay plus commission/bonuses
Professional development and continuing education opportunities
Growth potential within a fast-scaling brand
Supportive, collaborative team culture
Equal Opportunity Employer
Broads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.